Basic Marketing

Basic Marketing
By:William D. Perreault, Jr.,E. Jerome McCarthy,Joseph P. Cannon
Published on 2006-10-01 by McGraw-Hill/Irwin

Basic Marketing16e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the “four Ps†to the introductory marketing course. The unifying focus ofBasic Marketinghas always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes,Basic Marketingand the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.†This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

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Book ID of Basic Marketing's Books is tqFWAAAAYAAJ, Book which was written byWilliam D. Perreault, Jr.,E. Jerome McCarthy,Joseph P. Cannonhave ETAG "b8ZgFgRqaRQ"

Book which was published by McGraw-Hill/Irwin since 2006-10-01 have ISBNs, ISBN 13 Code is 9780073324043 and ISBN 10 Code is 0073324043

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